Privacy Policy

At Vacations to America (“we”, “our”, “us”), your privacy is very important to us. This Privacy Policy explains how we collect, use, store, and share your personal information, and the rights you have over it. By using our website or services, you agree to the practices described below.

1. Who We Are

Vacations to America is a trading name of The Vacations Group Limited. We are registered as a data controller with the UK Information Commissioner’s Office (ICO), Registration Number Z4867991.

Contact details:

• Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
• Telephone: 01582 469777
• Address: 2 Waterside, Station Road, Harpenden, Herts, AL5 4US, UK

2.  Personal Data We Collect

We may collect and process the following personal information:

• Identity information: name, date of birth
• Contact information: postal address, email address, phone number
• Transactional information: bookings, payment details, correspondence
• Technical information: IP address, browser/device type, cookies
• Marketing preferences: newsletter subscriptions, communication preferences

You provide most of this information voluntarily when requesting brochures, making bookings, subscribing to newsletters, or contacting us.

3. How We Use Your Personal Data

We will only use your personal data for purposes compatible with these stated purposes.

4. Sharing Your Personal Data

We do not sell your personal information. We may share it with:

• Trusted service providers who process data on our behalf (e.g., payment processors, email platforms)
• Legal or regulatory authorities when required by law
• Third parties during business transfers (e.g., sale of the business or assets)

We ensure that any third-party processor complies with UK data protection laws.

5. Cookies and Tracking

Our website uses cookies and similar technologies to improve your experience, analyze traffic, and tailor content.

• Essential cookies: required for website functionality
• Analytics cookies: help us understand website usage
• Marketing cookies: used to show relevant promotions

You can manage cookies via your browser settings or our cookie banner. For more information, please see our Cookie Policy. 

6. Data Retention

We keep your personal data only as long as necessary for the purposes described above or as required by law. Once no longer needed, data is securely deleted or anonymised.

7. Your Rights 

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccuracies in your data
• Request erasure of your data (“right to be forgotten”)
• Restrict processing of your data
• Object to processing for marketing purposes
• Request data portability (transfer of your data to another service)
• Lodge a complaint with the ICO (www.ico.org.uk)

To exercise any of these rights, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

8. How We Protect Your Data

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or disclosure, including:

• Secure servers and databases
• Access limited to authorized personnel
• Firewalls and encryption
• Regular monitoring and security updates

In the unlikely event of a data breach affecting your personal information, we will notify you and the ICO if there is a risk to your rights and freedoms.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised “Effective Date.” We encourage you to check periodically for any changes.